MEDIA MODULE
Registration for the Media Module is currently closed.
SOBI Media is a learning program created by Publicis Groupe Media for MEDIA specializations within the advertising industry.
Courses will cover everything from the fundamentals of media planning and buying for both traditional and emerging media, the digital tools that are reshaping the media and advertising world every day, to the measurement of the campaign results.
The program consists of 2 units of study. The first one is theoretical, where you attend courses that help you learn the ABCs of advertising. If you manage to pass, you move on to the practical module: a paid internship.
Read more about each below.
Theoretical unit
It's like a school, but worse.
The teachers are Publicis specialists that are not allowed to go on strike, so the school is on.
The courses are online and free of charge, followed by a workshop where your presence is mandatory.
The internship and beyond
After successfully graduating the courses and the workshop, you are in for a 2-month paid internship. Beyond internship there might be an actual job.
WHO CAN APPLY?
- Students in final-year, master’s degree students or recent graduate, preferably specialized in marketing, communication, sociology, statistics or mathematics.
- Fluent English speakers.
- Those who have a minimum knowledge of Microsoft Office.
- People who are eager to learn and are not affraid of challenges.
- Those who are organized and attentive to details.
- Those who are willing to collaborate and work in a team.
- Those who are able to work in a constantly evolving environment and adapt to new situations.
SAVE THE DATE
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Registration open
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From 8th of January to 8th of February
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Candidates evaluation
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From 9th to 16th of February
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Theoretical module & Workshops
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From 19th of February to 15th of March
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Internship
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From 8th of April to 31st of May
What would you learn?
- What is Media Planning: Key terminology & Tools
- Building a Media Strategy
- Introduction in Digital Communication
- Digital Media Opportunities
- Google Ads
- Social Media
- Programmatic Media
- Measurement
- Planning Process Radio, OOH, Press
- Media Special Projects
- Live workshop @ Publicis Groupe Office
Teachers
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Alexandra Dimitriu
Chief Media Officer
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Diana Ionel
Publicis Media Precision Lead
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Vlad Tudosie
Head of Business Unit
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Mihai Cojocaru
Digital Media Lead
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Virgil Pascu
Biddable Media Director
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Andreea Livadariu
Biddable Media Strategist
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Andreea Ivanov
Senior Programmatic Trader
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Ioana Mihai
Precision Media Analytics Director
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Alina Stanescu
Media Radio Lead
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George Floricel
OOH Lead
WHERE CAN YOU BE HIRED?
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A savvy team of experts in communication, media planning, content creation, performance marketing, and data analytics. Finding solutions to the most complex challenges through a unique combination of data, technology, and industry know-how.
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The first Romanian media agency to be recognized at Cannes. Over more than two decades in the communication industry, Starcom collected awards from festivals like Eurobest, Ador, Portoroz, Effie, and Webstock. Their talents? Consumer Understanding, Innovation, Digital, Planning, Buying, and Special Projects.
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Media agency that brings forth a unique vision, based on the fusion of a start-up spirit with an entrepreneurial core and an innovative business approach. Leveraging the resources and capabilities of Publicis Media to deliver stellar results.