School of Big Ideas

GOT BIG IDEAS?

Prove it at SOBI, the School of Big Ideas. It’s a one of a kind learning program created by Publicis Groupe where young people can specialize in advertising domains like Creative, Media and PR.

But why?

Countdown:

27 August

Creative Module

In 83 days

PROGRAMS

CREATIVE

Creative and strategic aren’t just adjectives. Learn now the fundamentals of advertising:

Developing compelling communication strategies
Mastering the art of crafting ideas
Creating impactful campaigns
Sharpening your skills in copywriting & graphic design
Building expertise in client service

MEDIA

Decode the foundations of media planning and buying:

Learning the media strategies across traditional and digital platforms
Creating effective media plans
Using digital tools to optimise advertising performance
Maximising media impact and campaign results

NOT SURE YET?

You may already know what module fits you, even if you’re just starting your career. But if you’re still unsure,
here’s an eccentric quiz that can guide you.

WHO CAN APPLY?

3rd year students, recent graduates or master’s students.

Fluent English &
Romanian speakers.

Big Excel fans specialized in advertising, marketing, visual arts, multimedia or communication.

Those with a minimum knowledge of Microsoft Office.

Curious minds able to take on
any challenge in a constantly evolving environment.

Team players who can be just a tiny bit organized.

Natural born creatives specialized in marketing, visual arts, multimedia or communication.

Proactive juniors with built-in radars for trends.

Basic knowledge of AI, but don't rely on it, we value your thinking more.

HOW IT

WORKS

Registration & Selection

Are you in your 3rd year, final year of university or have you just graduated?

Then fill in your personal information and we’ll get back to you with the next steps. Don’t worry, this website is GDPR friendly!

Courses & Workshop

It's still a school, after all. But this time, the courses will be free, online, self-paced and taught by industry-leading advertisers from Publicis Groupe.

If it works out, you’ll earn a spot in our one week workshop, in-person only.

The internship and beyond

Ace the workshop phase and you’ll be looking at a 3-month paid internship,
plus a real chance to land a job
in one of our top agencies.

about publicis groupe romania

We’re the largest marketing and communications conglomerate in Romania, having celebrated +30 years of outstanding success on the Romanian market.

Some of the most iconic agency brands in the industry operate under our roof: Publicis, Leo Burnett, Saatchi & Saatchi, The Geeks, Digitas, Zenith, Starcom, Performics, Spark Foundry and MSL The Practice. Together, that’s over 500 communication professionals, covering every discipline you can think of.

FREQUENTLY ASKED QUESTIONS

: The School of Big Ideas courses are self-paced. If you graduate, the internship program will be 6 hours per day

: The courses will be available only during a specific period, which will be announced on the website in the Save the Date sections of the Creative and Media pages. Once the period starts, log in and go to the Courses section on the main page.

: Each quiz can be attempted a maximum of 3 times. However, if you're content with your score, you can click Finish, even if you haven't used all 3 attempts.

: Does it have to be a lightbulb?

: To be promoted, you need a minimum score of 80 points, calculated from the cumulative results of all courses.

: Yes! The way the module has been structured, it’s best to be present at Europe House so you can get the most out of the workshop stage.

: To be eligible for the internship, you must first complete the School of Big Ideas program. The internship lasts for three months, with a schedule of six hours per day. The net salary for this period is 2,500 lei per month.

: During this process, we take into account several things: your fluency in Romanian, your university year, your CV (and portfolio for creative roles), the results from the cognitive ability and personality tests, the successful completion of the theoretical stage (you need an average of over 80 points across all quizzes; for the Creative module, we also evaluate the open-answer questions), plus your mentor’s feedback and your performance during the workshop stage.

: Applying for the internship isn’t mandatory, but it is an opportunity to deepen what you have learned in the largest advertising group in Romania.

: To get the full agency experience, the internship takes place on site.

: We believe in deepening theoretical concepts through practice and direct exposure to day-to-day business scenarios. For this reason, we have designed a paid internship program with 6h/day involvement. We hope our answer can help you clarify how much extra time you could have and how you could use it.

: Participation in the internship does not guarantee a position in the company. The opportunity for a role will depend on several factors, including your performance during the internship, the company’s business needs and the feedback from both you and your manager. Our goal is to ensure a mutual fit, so we carefully evaluate each intern’s experience and potential alignment with available opportunities.

: Manele on Monday, lo-fi on Tuesday, disco on Wednesday, heavy metal on Thursday and R&B on Friday.

Book a demo!

Learn more about Jobful products & services for disrupting talent acquisition!

PROGRAMS

WHO CAN APPLY?

about publicis groupe romania

FREQUENTLY ASKED QUESTIONS

Book a demo!

Learn more about Jobful products & services for disrupting talent acquisition!

PROGRAMS

WHO CAN APPLY?

about publicis groupe romania

FREQUENTLY ASKED QUESTIONS

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