To be creative, you first must create!
That’s exactly what SOBI’s Creative program is all about. Learning the fundamentals of advertising, developing campaigns and, most importantly,
creating opportunities for you.
Countdown:
Creative Module
In 76 days
Did you spot a job that feels right? Then what are you waiting for? Apply now and we'll email you the next steps right away!
Think of it as a guide where you learn the ABCs of advertising. ⬇️
After you Frankenstein your CV together and send it in, you’ll shortly get access to the program. The courses are free, online and pioneered by Publicis industry experts.
If you pass the tests with flying colors, you’ll then move on to the workshop stage, in-person only.
A rollercoaster of a one-week workshop awaits those who pass and attend in person, ending with a fully-fledged campaign presentation. ⬇️
1) We will hold a live kick-off meeting in Bucharest at Europe House, Publicis Groupe’s HQ. In these few days, you’ll get a jam-packed taste of advertising: both the wackiness and the work.
2) When the one-week program begins, you’ll join a team led by a mentor, take on a role and be given a client brief. Beyond learning some more, you’ll come up with big ideas and develop your team’s campaign.
3) At the end of the week, each team will present their campaign and then, of course, party! But remember, during this workshop, it will also be determined if you’re ready for the next step.
A 3-month paid internship at Publicis, Leo Burnett, or Saatchi & Saatchi + The Geeks. ⬇️
That’s what awaits the best of the best: 6 hours, from Monday to Friday, in a dynamic environment that will give you real industry experience.
Beyond leveling up your skills and portfolio, you’ll also have the chance to land a full-time job. But to have this luck, you’ll have to make it happen.
SAVE THE DATE
1st of June
Registration Open
27th of August
Registration Closed
2-20 September
Theoretical Unit
5-13 October
Workshop
14-30 October
Candidate evaluation
16th of November
Internship
INTRO
Kick–off Meeting
Daily Life, Organizational Impact and Career Path
Workshop – Developing an Advertising Campaign 1
Workshop – Developing an Advertising Campaign 2
CREATIVE & SOCIAL MEDIA
Creative Introduction
The Discipline of Thinking – Finding an Idea
Writing Skills on Digital
From Ideation to Execution
Execution on Different Media
Craft and Production
The Power of an Idea
Fundamentals of Copywriting
Visual Storytelling
Creative Tools
Selling Creative Ideas
STRATEGY & CLIENT SERVICE
Introduction to Client Service
On Insights and Creative Tensions
Developing a Communication Strategy
The Planning Cycle
About Effies
Introduction to Strategic Planning
Using Research in Communication Development
Segmenting and Targeting
The Creative Brief
Mastering Client Relationship
WHERE CAN YOU BE HIRED?
Recognized worldwide, Leo Bucharest is one of the most prestigious names in marketing and communication. Named Creative Agency of the Year five times in a row and Most Effective Agency of the Decade, it continues to shape the future with brands like P&G, Ursus, and Salt Bank.
For Digitas, the future lies in creating total experiences where brands can truly connect with people in a smarter way. But with its team of tech experts winning at Golden Drum and ADC*RO for their work with Regina Maria, BCR, and Storia, you could also say that the future is now.