CREATIVE MODULE
SOBI Creative is a learning program created by Publicis Groupe for Client Service, Creative and Strategy specializations within the advertising industry.
Courses will cover everything from the fundamentals of a creative agency, to the roles of each department: Client Service, Creative and Strategy. Moreover, you will learn about the day to day workflow of the biggest agencies in Romania.
The program consists of 2 units of study, called modules. The first one is theoretical, where you attend courses that help you learn the ABCs of advertising. If you manage to pass, you move on to the practical module: a paid internship.
Read more about each below.
Theoretical unit
It's like a school, but worse.
The teachers are Publicis specialists that are not allowed to go on strike, so the school is on.
The courses are online and free of charge, followed by a workshop where your presence is mandatory.
The internship and beyond
After successfully graduating the courses and the workshop, you are in for a 3-month paid internship. Beyond internship there might be an actual job.
WHO CAN APPLY?
- Students or recent graduates, preferably specialized in advertising, marketing, visual arts, design, multimedia or communication.
- Natural born creatives.
- Fluent English & Romanian speakers.
- Those who have a minimum knowledge of Microsoft Office.
- People who are eager to learn and are not affraid of challenges.
- Those who are organized and attentive to details.
- Those who are willing to collaborate and work in a team.
- Those who are able to work in a constantly evolving environment and adapt to new situations.
SAVE THE DATE
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Registration open
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From 15th of July to 18th of August
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Candidates evaluation
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From 19th to 31st of August
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Theoretical module & Workshops
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From 2nd to 20th of September
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Internship
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From 28th of October to 31st of January
Next Session
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February - July
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All dates are subject to change.
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September - February
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All dates are subject to change.
What would you learn?
- Kick–off meeting
- Introduction to Client Service
- Mastering Client relationship
- Daily Life, Organizational Impact and Career Path
- Introduction to strategic planning
- Using research in communication development
- Segmenting and targeting
- On insights and creative tensions
- Developing a communication strategy. The planning cycle.
- The creative brief
- About Effies
- Creative Introduction
- The power of an idea
- The discipline of thinking – finding an idea
- Fundamentals of copywriting
- Writing skills on digital
- Visual storytelling
- From ideation to execution
- Creative Tools
- Execution on different media
- Craft and production
- Selling creative ideas
- Workshop – Developing an advertising campaign 1
- Workshop – Developing an advertising campaign 2
Teachers
Mihaela Neatu
Senior Copywriter, Publicis
Lorand Balint
Managing Director, Publicis Sport & Entertainment
Elis Iaia
Associate Planning Director, Publicis
Tiberiu Coman
Deputy Creative Director, Saatchi&Saatchi
Where can you be hired?
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One of the largest and also one of the most awarded full-service advertising agencies in Romania. Well- known in the industry for their top-notch work, earning recognition from major festivals like Effie Awards Europe, Effie Awards Romania, and Internetics.
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Current holder of the Agency of the Year title from EFFIE Awards Romania, consistently ranking as a top full-service agency in the regional Effie Global Index. Recognized on both local and global stages, including Cannes Lions, Golden Drum, Eurobest, Clio Awards, Andy Awards, D&AD, ADC*E, FIBRA, Internetics, and more.
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Full-service agency, part of the Saatchi Creative Hub along with The Geeks Bucharest. Their client portfolio reads like a who's who of industry, including names like Heineken (Ciuc, Neumarkt), PepsiCo (Cheetos, Star), Groupeseb (Tefal, Rowenta, Krups), Provident, Ferrero, and Unibet.